Exclusive new partnership with Morrisons, launching a 53 high-protein food range nationwide.
We’re incredibly proud to announce an exclusive new partnership with Morrisons, launching a 53 high-protein food range nationwide from 2 January 2026. This collaboration brings together Morrisons’ heritage in food-making with our expertise as one of Europe’s fastest-growing sports nutrition, health and wellness brands, to deliver a bold, category-shaping range designed for today’s health-conscious consumer. The portfolio spans fresh, frozen and ambient foods, […]
Now available in Morrisons!
We’re thrilled to announce that a range of your favourite products officially hit the shelves at Morrisons stores nationwide. You can pick up some of our most popular products, including: This marks another exciting step in making performance nutrition more accessible than ever, bringing our best-loved products straight to where you shop.
ABE is now LIVE in Tesco!
We’re bringing the UK’s #1 pre-workout to even more people — ABE – All Black Everything is now available in Tesco stores nationwide. And for the first time, you can grab our 20-serving “try me” tub in fan-favourite Blue Raspberry the perfect way to see why ABE is trusted by people everywhere. This launch is another big step in making world […]
AN SUPPS EXPANDS INNOVATION WITH ICONIC CHIQUITA® BRAND COLLAB AND A NATIONWIDE WALMART U.S. LAUNCH
NASHVILLE, TN – Tuesday, August 12, 2025 – with the indulgence of beach barbeques and happy hours fading into rear view mirrors, consumers will stock up on health and wellness related foods and beverages, while shopping for the Fall. AN Supps, a division of Applied Nutrition PLC, has responded to this trend – joining forces […]
Vimto Gels and Hydration now available at Sainsburys
Now Available in Sainsbury’s’! 🚨 We’re excited to share that you can now grab your favourite Vimto Gels and Hydration Tablets at Sainsbury’s! 🛒 Fuel your workouts and stay hydrated with the refreshingly different taste of Vimto – now even more convenient to find. 💪🍇 Head to your local Sainsbury’s and stock up today! 🏃♀️
Applied Nutrition products now found in Morrisons
Big news: We are now available in Morrisons! 🛒 We’re proud to announce that some of your favourite products can now be found in selected Morrisons stores across the UK, making it even easier to Fuel Your Moment wherever you are. Look out for:🍇 Our best-selling Vimto range💪 Diet Protein to support your goals⚡ Creatine Monohydrate in Strawberry & Raspberry and Unflavoured options. From the gym to your […]
Applied Nutrition announce in-demand products are now in Asda
We’re continuing to push the boundaries and bring elite-level supplements to the high street 🙌 We’re proud to announce that three of our most in-demand products are now available in selected Asda stores across the UK: 🟣 Vimto® Hydration Tablets – Electrolytes + iconic flavour = perfect daily hydration.🟣 Vimto® Isotonic Gels – Instant energy with that unmistakable […]
AN SUPPS™ | Applied Nutrition PLC™LAUNCHES MULTI-FEATURE INNOVATION WITH TANG® DRINK BRAND
ICONIC BEVERAGE TANG PARTNERS WITH AN SUPPS™ FOR A PRE-WORKOUT, HYDRATION, AMINO AND ENERGY BEVERAGE SPORTS NUTRITION LINE AN SUPPS™, the North American division of publicly traded Applied Nutrition plc, and owner of brands such as AN PERFORMANCE™, AN ESSENTIALS™, and ABE®, announces a strategic partnership with TANG®. This deal was brokered by Kraft Heinz’s […]
Daniel Dubois announces winning partnership with sports nutrition, health & wellness brand Applied Nutrition
Applied Nutrition, a global leader in sports nutrition and health and wellness products, has today announced Daniel Dubois, the IBF heavyweight world champion boxer, as its newest ambassador. The two-year partnership deal will see the boxing star incorporate Applied Nutrition’s products into his training routine ahead of his next major fight. Dubois, who has quickly […]
Applied Nutrition Disrupts Endurance Category with Launch of Vimto-Flavoured Isotonic Energy Gel and Hydration Electrolyte Tablets
Applied Nutrition, a leading sports nutrition, health and wellness brand, has unveiled the first flavour collaboration in this category in partnership with Vimto, bringing a bold new flavour to the endurance category. The Vimto Isotonic Energy Gel is available now, with Vimto Hydration Electrolyte Tablets set to launch in March. As the first-ever flavour collaboration […]
