The Group largely operates a global business-to-business (B2B) model, which has facilitated a low risk, highly cost-effective go-to-market strategy and has enabled strong, profitable growth in the UK, Europe and other international geographies.
– Coleen Rooney, Brand Ambassador
Retailers
Specialty stores
Discounters
Online stores
Grocers
Convenience
Distributors
Sports Nutrition specialist distributors
FMCG distributors
Convenience distributors
Gyms / Sports clubs
Commercial gyms
Sports clubs (e.g. football clubs)
Specialist shops within gyms
Vending machines
D2C
Applied Nutrition website (UK, US)
Amazon UK, EU, US
Ebay
White label
Manufacture of products for selected third-party brands