LSE: APN GBX 148.00 1.00 0.68%

Business model and product reach

The Group largely operates a global business-to-business (B2B) model, which has facilitated a low risk, highly cost-effective go-to-market strategy and has enabled strong, profitable growth in the UK, Europe and other international geographies.

– Coleen Rooney, Brand Ambassador

Retailers

  • Specialty stores
  • Discounters
  • Online stores
  • Grocers
  • Convenience

Distributors

  • Sports Nutrition specialist distributors
  • FMCG distributors
  • Convenience distributors

Gyms / Sports clubs

  • Commercial gyms
  • Sports clubs (e.g. football clubs)
  • Specialist shops within gyms
  • Vending machines

D2C

  • Applied Nutrition website (UK, US)
  • Amazon UK, EU, US
  • Ebay

White label

  • Manufacture of products for selected third-party brands