Coleen increases shareholding
Applied Nutrition (LSE: APN), a leading sports nutrition, health and wellness brand, is delighted to announce
that due to the success of the relationship so far, it has further strengthened its partnership with Coleen Rooney
as she significantly increases her shareholding in the Company.
Since the partnership began in early 2024, it has been a great success, with Coleen assuming an
ambassadorial role and co-launching an exclusive range of five health and wellness products designed to
support busy, active lifestyles. The range includes collagen, hydration, sleep, immunity and debloat powders,
and has proved popular with a mainstream, health-conscious customer base.
Coleen Rooney commented: “Nutrition and supplements have always been an important part of my fitness
regime and had included Applied Nutrition products for many years before having the opportunity to create my
own range. I am delighted with the range we have created together and look forward to expanding the range
further.
Combining a healthy lifestyle with exercise helps me feel good about myself and provides the energy required
for a busy mum of four boys especially now that I have gone back to working on several projects and
opportunities.
Alongside being an ambassador for the business, I had the opportunity to invest in the company and couldn’t
be happier with my decision as the business continues to grow. I am excited about the future of the company
as it expands into new markets and products and have decided to invest further.
I look forward to continuing to work alongside the board and the rest of the team and to be a part of the
company’s future success.”
Thomas Ryder, CEO of Applied Nutrition, said: “Coleen embodies everything we are about – focus, passion
for wellness and a commitment to the journey, as illustrated by her increasing her shareholding. Coleen has
played an important role in broadening our customer base and increasing brand awareness among a wider,
health-conscious audience. It is particularly rewarding to work alongside someone who is as passionate about
health and wellness and believes in the long-term potential of the business as strongly as we do.”
For further information please contact:
Alma Strategic Communications (Public Relations adviser to Applied Nutrition plc)
Rebecca Sanders-Hewett, Sam Modlin, Joe Pederzolli, Sarah Peters
+44 (0) 203 405 0205
