We’re incredibly proud to announce an exclusive new partnership with Morrisons, launching a 53 high-protein food range nationwide from 2 January 2026.
This collaboration brings together Morrisons’ heritage in food-making with our expertise as one of Europe’s fastest-growing sports nutrition, health and wellness brands, to deliver a bold, category-shaping range designed for today’s health-conscious consumer.
The portfolio spans fresh, frozen and ambient foods, making it easier than ever for customers to access convenient, great-tasting, protein-rich foods as part of a balanced lifestyle. From salad bowls, pizzas, high-protein cheeses and pastas to high-protein ice cream, every product has been developed with a clear focus on protein quality, taste and everyday usability, responding directly to growing consumer demand.
A standout moment within the range is the launch of the UK’s first supermarket-exclusive GLP-1 friendly meals. As the number of GLP-1 users in the UK reaches two million, our new ‘Small & Balanced’ ready-meal range marks a true first-to-market innovation. The seven complete meals are designed with balanced macronutrients, smaller portion sizes and uncompromised flavour, supporting satiety and nourishment for GLP-1 users and health-focused consumers alike.
Steven Granite, COO at Applied Nutrition, added:
“We’re delighted to partner with Morrisons on this exciting new range. Applied Nutrition is a brand for anyone looking to make healthier choices, and this collaboration enables us to bring convenient, great-tasting and nutritious options to more consumers than ever before.”
This partnership represents a major milestone for both brands, combining innovation, accessibility and scale. We can’t wait to see it land with Morrisons customers in January.
