Our History
2014
Formed, launching with Critical Mass product
2015
Recieved Informed Sport certification
In-house NPD and manfacturing established
Entry into EU
2016
Launched ABE range
2017
Products sold in 15 countries and entry into the Middle East with Dr. Nutrition
2018
Range grows to >30 products
First Grab-and-Go products launched
2019
International growth stretches into APAC
2020
Moved to the new HQ in Knowsley, with 44k sq. ft. capacity
2021
Acquires 32% stake in the company
2022
Launched in the USA
Addition of second UK warehouse (47k sq. ft.)
Launched the range focussed on endurance sports community such as running, cycling, and swimming
2023
Collaborated with Swizzels and Millions
Launched into Walmart in US
Introduced automation within manufacturing facility
2024
IPO on the London Stock Exchange
2025
- Launched new partnerships with global brands such as Vimto and Chiquita
- Delivered £107.1m of revenue and £30.9m EBITDA in the year to 31 July 2025
