LSE: APN GBX 148.00 1.00 0.68%

Our History

2014

Formed, launching with Critical Mass product

2015

Recieved Informed Sport certification

In-house NPD and manfacturing established

Entry into EU 

2016

Launched ABE range

2017

Products sold in 15 countries and entry into the Middle East with Dr. Nutrition

2018

Range grows to >30 products

First Grab-and-Go products launched

2019

International growth stretches into APAC

2020

Moved to the new HQ in Knowsley, with 44k sq. ft. capacity

2021

Acquires 32% stake in the company

2022

Launched in the USA  

Addition of second UK warehouse (47k sq. ft.)

Launched the range focussed on endurance sports community such as running, cycling, and swimming

2023

Collaborated with Swizzels and Millions 

Launched into Walmart in US

Introduced automation within manufacturing facility

2024

US CEO Aaron Heidebreicht recruited

Launched with several UK Grocers

Expansion of manufacturing capacity