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Chief Marketing Officer, Sophie Pugh appointed

We’re pleased to announce the appointment of Sophie Pugh as Chief Marketing Officer.
 
Sophie joins us from THG (The Hut Group), where she spent nine years within the Nutrition division, most recently as Managing Director of Performance & Wellness. During her time at THG, she led the global product marketing strategy and successfully executed high-impact, cross-functional initiatives across leading sports nutrition and wellness brands, including Myprotein and Myvitamins.
 
With extensive experience in sports nutrition, digital commerce, brand building, and consumer engagement, Sophie will shape our marketing vision and strategy, deepening brand connection, accelerating growth, and helping us continue to set the standard in performance nutrition.

“We’re really excited to have Sophie join the team as our new Chief Marketing Officer. She brings a wealth of experience in brand building across our industry, and we’re looking forward to seeing her drive our marketing strategy, support the global expansion of the business, and connect even more with our consumers, customers and distributors.”

– Thomas Ryder, CEO.

Sophie’s appointment marks an exciting step forward in our continued global expansion. Her strategic leadership and deep industry expertise will play a key role in driving our next phase of growth and cementing our position as a global leader in sports nutrition.