Applied Nutrition plc, a leading sports nutrition, health, and wellness brand, is pleased to announce the appointments of Peter Cowgill and Deepti Velury Bakhshi as independent Non-Executive Directors, with effect from 2nd June 2025.
Peter Cowgill1
Peter is a distinguished business leader with a proven track record in the retail and consumer sectors. He is best known for his 18-year tenure as Executive Chairman of JD Sports Fashion plc, during which he oversaw the significant growth and international expansion of the business, transforming it from a small UK retailer to a member of the FTSE 100 with more than 3,400 stores across 27 territories worldwide and revenues of over £10 billion. In 2021, Peter led JD Sports Fashion plc’s acquisition of a minority holding in Applied Nutrition and subsequently became a personal investor in the Group ahead of its IPO in 20242.
Peter’s strategic insight and commercial experience will be a strong asset to the Group. He is a Fellow Chartered Accountant and will join the Audit & Risk Committee and the Nomination Committee of the Board upon appointment, at which time Marnie Millard will step down from the Audit & Risk Committee.
Peter currently serves as Non-Executive Chair of The Fragrance Shop.
Deepti Velury Bakhshi3
Deepti is currently the Chief Technology and Transformation Officer at Epsilon, Publicis where she is leading transformation initiatives focused on data, AI, and scalable marketing technology. Prior to joining Epsilon, she served as Chair of Tag Worldwide, following her tenure as Global Chief Operating Officer where she led the company’s transformation agenda – modernizing operations, technology, and global delivery to drive scale and efficiency. Earlier in her career, she led global transformation at Cushman & Wakefield and began her career in consulting at Accenture.
Deepti brings to the Group a wealth of executive experience in global operations, leadership, marketing, and AI.She will join the Remuneration and Nomination Committees of the Board upon appointment, at which time Tony Buffin will step down from the Remuneration Committee.
Andy Bell, Chair of Applied Nutrition, said: “I am delighted to welcome Deepti and Peter to the Board. It is testament to the strength of the Applied Nutrition brand that we have been able to secure two appointments of this stature. Their extensive experience and strategic perspectives will be instrumental as we continue to drive growth and capture the opportunities available to us.”
1 As required by UKLR 6.4.8R, Peter Cowgill has had two Directorships of quoted companies in the past five years: he retired as a Director of JD Sports plc in May 2022, and resigned as a Director of Quiz plc in January 2025. There is no further information to disclose regarding Peter Cowgill under UKLR 6.4.8R.
2 At the time of this announcement, Peter owns 5,000,000 shares of Applied Nutrition plc, equal to 2% of its shares. 3 There is no information to disclose regarding Deepti Velury Bakhshi under UKLR 6.4.8R.
