Global sports nutrition, health & wellness brand to launch exciting retail experience with celebrity guests and exclusive giveaways
Applied Nutrition, a global leader in wellness, protein, and vitamin products, will open its first-ever pop-up store in the heart of Liverpool ONE on Saturday, December 7th
The pop-up is set to showcase the brand’s popular range of products including pre-work out supplements, protein powders, vitamins, protein waters and other wellness and fitness products.
Applied Nutrition’s products have earned the loyalty of celebrities including Coleen Rooney, who is a brand ambassador, and UFC star Paddy “The Baddy” Pimblett.
This exciting retail launch will be delivered with fashion brand Yelir, bringing together wellness and style in an unforgettable shopping experience. The pop-up promises product giveaways, product sampling, celebrity appearances, and a live DJ.
The pop-up store marks a significant milestone for Applied Nutrition, following its tremendous global and online success. The pop-up in Liverpool ONE is the first physical retail space the company has ever taken over, further expanding its footprint in the UK and globally. The move into physical retail is part of the company’s ongoing strategy to connect with consumers in a more personal and interactive way, while offering them the opportunity to experience the brand’s premium products firsthand and get advice from a specialist fitness team.
There will be an exclusive invitation only opening event at 6pm on Friday 6th December at the store, where shoppers will get the chance to spot local celebrities and sports people who will be there to celebrate the opening in style.
Recently, Applied Nutrition also achieved a major business milestone by floating on the London Stock Exchange, marking a new chapter in its journey as a global wellness leader. The company’s products, which range from bestselling protein powders to vitamins and supplements, are now sold across multiple continents, with increasing demand from fitness enthusiasts, health-conscious consumers, and athletes worldwide.
Thomas Ryder CEO of Applied Nutrition, said:
“We’re looking forward to opening our first-ever pop-up store at Liverpool ONE, and we couldn’t be more excited to invite our loyal customers and fans to experience the brand in a completely new way. Whilst we do not intend to open retail outlets, we feel these pop up store opportunities in certain locations are a great way to attract new consumers to the brand and to engage with our existing loyal customer base.
Partnering with Yelir has a great synergy for us too. Both Yelir and Applied Nutrition are dynamic premium brands from the North West of England and have loyal followings. I am delighted we are coming together in this way.
Our goal has always been to make wellness and fitness more accessible, and this pop-up is a great way for us to engage directly with our community. The pop-up store will offer a wide range of Applied Nutrition’s popular products as well as the Yelir performance range.”
The store will be open for a limited time, so fitness and wellness enthusiasts are encouraged to visit early to take advantage of exclusive deals, special promotions, and celebrity meet-and-greet opportunities before it closes in mid January.
